A quick thank you, a sneak peek at 2025, and a fun chance to kick off the year with an 'Ask Me Anything' clinic. Enjoy your holidays, and see you in the new year!
An occasional newsletter and community round-up, shining light on the art and science of powerful market positioning.
Hello my friend,
It's almost Christmas, so I'll be brief. I’m sure you don’t need me to add too many more words to your inbox this week.
Despite well meaning plans for a calm December, I’m currently descending the festive-helter-skelter into the holidays. The spillover onto the “I’ll do it in Jan” list is getting messy, but for once I’m not beating myself up about it. In the immortal words of Kelly, my long suffering coach, “Andy, that’s growth”.
I do want to give you each a big Christmas shout-out however, just for being here. It’s such a joy when you share your thoughts when these emails trigger new ideas. So if there is any topic you’d like me to dive into next year, hit reply and let me know. I'll be building the content list when I'm back from the beach.
Start the year clear
Speaking of feedback, I’ve arranged a special "ask me anything clinic" in early February. I’ll be on the spot to answer any burning question that you have about your own market positioning.
It should be fun, so if you want to come along, jump on here and reserve yourself a spot - it's completely free. If it goes well, I’ll schedule a few more clinics throughout the year.
I’m planning to switch off and unplug until 13th January. Our minds all need downtime so I've set a business book embargo for my holiday.
But if you want some inspiration, I think this will hit the mark...
Holiday reading sorted yet?
I’ve been engrossed in Malcolm Gladwell’s latest book, Revenge of the Tipping Point, for the past couple of weeks. Gladwell is an author who needs no introduction. It’s 25 years since the original Tipping Point was published and he rekindles his passion for the hidden network effects in society. Really timely for us all after the Covid years, it will challenge some deeply held assumptions in us all.
Enjoy your holiday, wherever you are. 2024 has been a challenge for many, yet optimism is palpable again. I hope we all start 2025 with a very welcome bounce.
Until then, Merry Christmas.
Andy.
3Green is a Commercial Strategy Practice in Aotearoa, led by B2B market positioning expert Andy Mitchell.
If you’d like to discuss your business’s market position, schedule a free 15-minute call with me. I’d love to hear what’s happening for you and explore how I can help.
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